A social media management service that aims to reduce stress.

Loomly offers a really nice, simple service with clear tiers that are good value compared to some of its rivals. While some features, like custom branding, are reserved only for the top tiers, everything else is there. One of the big pluses is that all major social platforms are supported on all tiers.

Pros

• +Lots of features
• +Many features available on all plans
• +Lovely UI
• +Lots of online support documents

Cons

• -Custom branding reserved only for top tier
• -Some rivals cater more to power user

Loomly is one of the newer and snappier entries into TechRadar Pro’s list of the best social media management tools, and with good reason. Built for the social media era, Loomly tries to make life simple for its users – which could soon include you.

We’ve already thoroughly tested the likes of Hootsuite, HubSpot, and Circleboom, and while these might be more familiar names in the social media space, Loomly is definitely worth checking out.

Loomly themselves tout huge time savings of 30 hours per week for average users, who can make use of the built-in 300 or more content ideas, which can be especially helpful for smaller organizations with fewer people to bounce ideas off.

Sign up for Loomly

There’s a reason that the likes of Dior, Honda, BMW, The Salvation Army, Thomas Cook, and many more use Loomly’s services to manage their brand posts across every major social media channel, and some smaller ones too.

Given the world we live in has become dominated by social media platforms, making sure your business can stay ahead of the pack is vitally important. Just having a company blog no longer cuts it in 2024, sadly, as users discover services via social media and everyone is competing for attention.

In this review, we’re going to cover a lot of ground and make sure you can make an informed decision about whether Loomly is your pick for best social media manager in 2024. Let’s dive in.

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PLANS AND PRICING

First, the good stuff: pricing. If you’re a small business, or even a one-person operation, then cost is going to be very, very important and might weigh more on the decision than the respective features.

Loomly is priced very competitively and splits its service into four very easy to understand tiers: Basic, Standard, Advanced, and Premium. We’ll go through each.

Basic: as the name suggests, this is the lowest level tier that Loomly offers, with support for 10 accounts, two users, and access to interactions, analytics, a hashtag manager, post previews, and more, for $32 per month.

Standard: billed as the most popular option, a Standard subscription gives you everything in Basic plus 20 accounts, six users, advanced analytics, content exports, and Slack and Teams integration, for $60 per month.

Advanced: for larger clients, this tier supports up to 35 accounts and 14 users, plus the ability to set custom roles, create custom workflows, and enjoy scheduled reports, all for $131 per month.

Premium: finally, for the biggest companies, Loomly offers a tier that can handle everything, including up to 50 accounts, 30 users, and the ability to add custom branding, plus everything else in the other three plans, for $277 per month.

All of these subscription tiers include a discount when paying annually, which might be something your organisation wants to do anyway – a nice little addition.

Loomly also offers an Enterprise tier that comes upon request, and includes tailored support via an account manager and the ability to scale up beyond even the heights of Premium, while getting a nice little discount.

FEATURES

With pricing out of the way, let’s get into the actual features that Loomly has on offer. As standard, Loomly supports all of the major social networks – Instagram, Facebook, YouTube, TikTok, Google, Snap, and so on – and that applies to all of the tiers, not just the more expensive ones, which is a nice touch.

All users can also access the ability to schedule unlimited posts, publish directly, manage hashtags, use link shorteners, and store unlimited assets on the platform. Compared to some of its rivals, that’s a decent list.

Loomly also lets every user access an approval workflow (which is very handy given the downsides to posting things before they’re ready) and the ability to set user roles. All but Basic get Slack and Teams integrations, too.

In terms of actual content creation, Loomly offers users Basic through Premium access to post previews, Google Drive, Canva, a post inspiration tool, the ability to reply to interactions, and an analytics dashboard.

Finally, Loomly’s iOS and Android apps are available to all and really help with jotting down ideas on the go or making tweaks while you’re out and about. Some rivals reserve the apps for higher tiers, so this is also a nice thought.

If you thought this section went on for a little it’s because, well, Loomly is very generous with the “basic” features on its service, making this ideal for any organization that doesn’t want to spend too much while being able to do a lot.

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Digging a little bit deeper, let’s take a look at some of the more advanced features that Loomly offers. While the company is generous, there are some features your business might want to take advantage of that require a higher plan.

Starting off with an obvious one, Loomly lets Standard tiers and upwards access its advanced analytics, which does go into a lot more detail, as well as the ability to export results. Advanced and Premium users can also schedule reports.

Exporting content, such as analytics, lists, calendars, and posts, is also not something the Basic tier can manage, meaning you’ll need to go for Standard or above if those workflows sound important.

Custom branding, something big organizations will surely want, is limited to only the most expensive Premium plan. Users can utilize a branded subdomain, custom favicon, and a custom logo as part of this feature set.

To close out this section, Loomly also offers access to over five million royalty-free images and videos, plus daily post inspiration to get the ideas flowing.

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ANALYTICS AND REPORTING

Given that keeping track is one of, if not the main reason to use social media management platforms, this section might be the most important, depending on your organization, of course.

Loomly tracks a lot. Post-performance can be measured in real time across every single major social network, labels are available to help measure campaigns, and users can schedule analytics reports at regular intervals to help keep things under control.

The main aim is to help users get a better understanding of what’s working and, importantly, what’s not: not every post will be a smash hit, but over time you’ll be able to build up a knowledge of what works.

Instagram, Facebook, LinkedIn, and X (or Twitter) all get the detailed analytics treatment, with granular insights into how posts are performing, and the ability to create new posts to “mimic” those. Having everything in one place makes life so much easier, too.

Finally, Loomly offers loom.ly domains for its clients, helping you get additional data on who is opening your links, when, where, and why. It’s a neat little addition.

USER INTERFACE

For our money, Loomly has one of the best UIs out there when it comes to social media managers: everything is in the right place and easy to use, even advanced features and settings.

The company recently redesigned many of its core features to make everything that much smoother based on customer feedback and it’s made a huge difference.

A great example is the rebuilt Post Builder, which, as you can imagine, is one of the main places you’ll be hanging out in the app. Loomly worked on reducing the number of steps to create content, such as by introducing collapsable post ideas, the ability to close content, and new ways to label different pieces of work.

Loomly’s ultimate goal is actually to automate much of your workflow – part of the reason there is a focus on mimicking older posts – and that bleeds into how you spend time actually using the app. Unlike some rivals, Loomly almost wants you to spend less time on there, or at least doing boring tasks.

As the company says of its website: organize away the chaos. By making Loomly your creative and organization hub for all things social media, life becomes a bit simpler.

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SUPPORT

As you might expect, support is handled very well, from the most basic to specific customer-by-customer help. Loomly publishes a blog, YouTube tutorials, and much more to answer many of the most basic questions.

On top of these, Loomly also publishes webinars and hosts specific courses to help users make the most of its powerful software. That’s the thing, ultimately: Loomly wants users to get the absolute best bang for their buck.

We found the Help Center to be super useful for answering some early questions, and in fact it helped point us towards some things we didn’t immediately know about before, which in turn helped improve our workflows.

As mentioned above, big enterprise clients are assigned a specific account manager to help them out in whatever way is necessary.

THE COMPETITION

As we said above, TechRadar has spent many hours assessing the best social media management tools and found that SEMrush actually ranks the highest because it also includes an SEO management platform, plus the usual features, making it an ideal one-stop shop for everything your business needs online.

Hootsuite works the best for tracking analytics, although there is an over-arching focus on Twitter (or X), while Sprout Social ranks the highest for actually creating and posting content to the platforms.

Buffer offers great post tracking tools, on top of a great all-round platform, and Hubspot is amazing for automating workflows. Meanwhile, Circleboom has an OpenAI integration that can suggest posts, which is very high tech.

Basically, Loomly has a lot of competition! But don’t let that dissuade you: if anything, the abundance of quality social media managers means that your organization is the winner, being able to choose exactly the software that fits the specific need of the business.

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FINAL VERDICT

The bit you’ve all been waiting for. Loomly offers a great all-round package of social media manager tools in one place, designed with the current landscape in mind and offering generous benefits across all of its tiers.

While some of its rivals might be more powerful in absolute terms (more features, and so on), what Loomly offers is a really friendly UI that takes only a moment to understand, underpinned by a powerful suite of tools that aids with every step of the process, from post creating to scheduling and managing your colleagues.

Campaign tracking is up there with the best, too, with the focus being on Loomly’s calendar feature, which helps you and your coworkers be on the same page.

Working in social media can sometimes feel repetitive, and so automation is key to fighting that and at least remove some of the most tedious parts of setting up posts.

As if all of that wasn’t enough, there’s even a 15-day free trial on most plans.

So, to summarise, we recommend Loomly to a forward-looking business that wants the absolute best of social media management with all of the modern twists.

The post Loomly Review appeared first on Review Products.

Create AI social media posts across major platforms

Circleboom is fantastic for anyone who wants the very best social media management tools without breaking the bank. With a simple UI and tons of features, Circleboom stands alongside Hootsuite and its rivals. While the cheaper tiers are sometimes light on features, the medium and high tiers are reasonably priced, and Circleboom often has a deal on the go.

Pros

• +Simple to use and easy to get to grips with
• +Powerful features
• +Lots of pricing tiers
• +ChatGPT integration

Cons

• -Competitors offer more features for basic tiers
• -24 hour support is limited to higher tiers

Circleboom is one of the most exciting entrants into the best social media management tools since its 2019 launch. Alongside the likes of Hootsuite and Buffer, Circleboom stands up as one of the more complete and comprehensive platforms, especially for managing Twitter (or X) accounts.

Almost every modern company engages with social media in some form, whether to hear from customers, solicit new business, or tell users about something new, and that makes managing those channels a high priority task.

Gone are the days when companies had a blog, updated whenever there was a new announcement, replaced by an ability to have more insight into users and readership than ever before, across an array of platforms that reach more people than ever in human history.

For Circleboom, the goal is to make intuitive and easy-to-use products, mostly focused on managing Twitter accounts and publishing across social media. The service isn’t focused on adding tons of random features, just offering the best.

Sign up for a Circleboom plan

Circleboom boasts that it offers the “most intuitive” social media management tool and, after using the service, it’s hard to disagree. While some competitors offer a much wider variety of different dials and knobs, Circleboom delivers on the basics (with some advanced features sprinkled in).

Combine that with some really reasonable pricing – as little as $210 per month for large enterprise customers, and much less for smaller businesses – and you get a very compelling offering.

Let’s dive into our Circleboom social media management review.

CIRCLEBOOM: PLANS AND PRICING

Circleboom splits its offering into two sections: Twitter Management, focused on Twitter (or now X) as the name implies, and Publish, which lets users design, plan, and automate their posts across a ton of platforms.

Starting with the X-focused offering, there is a very limited free offering that mostly serves to promote the other offerings. We’ll break down each plan and what it offers.

Limited Plan: mostly for tweet and like deletion, costing $9.99 per month

Pro: offering the basic set of features, like Follower Insights, Tracking, and other analytics, with support for accounts up to 25,000 followers, costing $16.99 per month

Plus: the most popular plan, which has all of the benefits of Pro plus dedicated 24/7 support, two accounts, and up to 100,000 followers, costing $23.99 per month

Premium: everything above plus support for 1 million followers and 150 account/keyword searches per month, costing $29.99 per month

(On top of these tiers, users can also pay an extra $1.99 per month for X unfollower notifications.)

The more advanced Publish option follows a fairly similar pattern to the Twitter-focused tool, except for higher prices due to the expanded nature of its features.

Pro: up to five social accounts, 300 scheduled posts, standard support, and ChatGPT integration for $24.99 per month

Premium: up to 10 accounts, unlimited posts, and ChatGPT for $34.99 per month

Business: up to 30 social accounts, unlimited posts, ChatGPT, and 24/7 support for $79.99 per month

Enterprise: up to 100 accounts, unlimited posts, and more for $209.99 per month.

For more details on the pricing and to find the best tier for your organisation, head to Circleboom. Right now, the company is offering money off many of its plans when you pay annually, so keep that in mind, especially if you’re thinking about Circleboom for a larger business.

CIRCLEBOOM: FEATURES

Circleboom covers a lot of ground for many of the key tools of social media management. Creating, scheduling, and managing posts is really easy and comes as part of all of the tiers except the most basic Limited Plan.

Analytics, follower tracking, advanced search, deleting tweets or posts, and a lot more comes as standard on most of the plans, too. Twitter Management is also handily available via an iOS app, for on the go tweeting, although the Publish suite requires a web browser.

On top of that, the Publish tool offers OpenAI’s ChatGPT AI smarts to create social media posts – which can then be vetted by humans before reaching the real world. Circleboom includes AI integrations in the cheapest level of Publish, too.

According to the company, support for TikTok is on the horizon, meaning you can easily measure your audience and post to the it-platform of the moment. There is already support for LinkedIn, X, Facebook, Instagram, Pinterest, and other platforms.

Because of the focus on a simple and understandable UI, Circleboom really excels on the basics and we had no trouble managing our accounts via the platform. Everything worked smoothly.

But what about when you needs get a bit more complicated?

If you’re a social media professional then deleting posts, checking analytics, and so on are things you can do in your sleep. You want more!

Luckily, Circleboom delivers when it comes to adding a ton of really technical features for managing the minutiae of the social media world. For this part, we’ll mostly focus on Publish, the more advanced of the two.

Let’s reel off some features: a Canva design tool, image and gif creation tools, advanced Instagram features (including Reels support, a hashtag generator, tagging, and AI content generation), a similar set of features for Facebook, X polls, LinkedIn document posts, advanced Pinterest posts, and “best time to post” features.

There’s a huge amount there and we recommend checking out Circleboom’s own list to see if your specific niche has been catered too. Suffice to say, whether you want to share insights on LinkedIn or corporate outtakes on TikTok, Circleboom has you covered.

One thing that’s worth repeating is the addition of OpenAI-powered smarts, which could make a big difference, especially if your social media department is small (or even a single person). Having a way to test ideas and concepts, and everything else we know AI can do, could prove to be an edge in 2024.

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CIRCLEBOOM: ANALYTICS AND REPORTING

The higher your tier goes the more choices of analytics tools there will be, but all of the plans come with the absolute basics of follower counts, suspected fake/spam followers, unfollower alerts, and similar insights for friends.

Users can also track follower growth, characteristics, language stats, gender stats, how each post is performing, and see the best time to tweet. Circleboom will also generate an interest cloud for your followers and create reports on rival accounts.

What you’re looking for will be different from company to company, but it’s highly like that Circleboom will have you covered on some level.

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CIRCLEBOOM: USER INTERFACE

This, really, is the big one for Circleboom: the website screams at every opportunity that their tool is an “intuitive and easy-to-use social media product”, created with a “keep it simple” mindset, a focus on intuitive design, and only adding features that are deemed essential.

Now, for the most hard-core user, that might not sound ideal, but for everyone else, especially those who want an easy way to just get on with social media without having to invest too much time, Circleboom is really, really good.

All of the various widgets and dials are well thought-out and, importantly, in obvious places around the user interface. I never found myself having to search for too long to find something specific, which is somewhat rare among its competitors.

CIRCLEBOOM: SUPPORT

Circleboom offers dedicated support but only for its more expensive plans, starting at the Premium plan for Publish and Plus for Twitter Management. What you get is high quality 24 hour phone and video support, helping solve most problems.

The company also publishes an extensive help section on its website, with a ton of different details from the very nooks and crannies of its app. Anything you’re unsure about will likely be covered there. You can, of course, also get in touch with Circleboom directly about any issues.

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CIRCLEBOOM: THE COMPETITION

While Hootsuite, for example, offers some of the most complex and detailed features for any of the apps, as do Buffer and Zoho Social, there is a beauty to the simplicity and ease with which you can use Circleboom.

We’ve taken an extensive look at the best social media management tools going right now, comparing them across a huge array of categories, so check that out if Circleboom didn’t quite scratch your itch.

CIRCLEBOOM: FINAL VERDICT

There’s a reason that NBC News, Netflix, BBC News, SoundCloud, the American Red Cross, L’Oreal, and a ton of other big-name companies use Circleboom: ease, efficiency, and integration across an array of apps.

The addition of AI-generated posting options via ChatGPT is really exciting and will give social media managers a new way to brainstorm ideas and concepts. All of the basics are there, too, from detailed analytics to support for all major services.

Big companies will definitely want to consider the more expensive, fully featured plans but we feel like there’s a level for everyone, and Circleboom is running some very exciting promo deals for many of its tiers, so don’t wait too long.

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